5 best social media marketing strategies for SMEs

With the latest ban of Tiktok in the United States, many business owners and SMEs have been in a great dilemma at how to reposition their businesses with alternative best social media marketing strategies

First, as a small business owner, you are the Chief Marketing Officer of your business. It is very important also that you don’t put all your marketing eggs in one marketing strategy

Businesses that only use Tiktok for their marketing and their primary audience are in the United States will be badly affected

Here are 5 best social media marketing strategies you can adopt for your businesses

Facebook and Instagram Marketing Strategy for SMEs

Facebook and Instagram are own by same company which made it easy for SMEs to connect both together and run their marketing on both platforms

With the recent reintroduction of Bank Transfer and USSD payment options on Facebook Ads platform, businesses can now run their ads seamlessly

Have a monthly budget where you assign some funds to Facebook and Instagram to promote your business to reach your target audience

WhatsApp Marketing Strategy for SMEs

With over 2Billion active users monthly globally and 51M Monthly user in Nigeria alone, WhatsApp is the most popular instant messaging app

You need to setup proper WhatsApp Business platform for your business and automate your responses

Because the open rate of WhatsApp is higher than Email, you should consider and learn how to use WhatsApp platform to promote your business and reach your target audience

One of the ways I personally use WhatsApp is to advertise in pages I belong to where marketing are allowed and that have my target audience

Making use of your WhatsApp status is also a great way to make use of the platform to market your small business

Come back and read: Free Productivity Software Tools for SMEs

LinkedIn Marketing for SMEs

LinkedIn is another social media platform designed for professionals and business owners to connect

This is a platform you can easily connect to a CEO of a company

Also this is a platform where young talents usually look for job opportunities

Now, if your business provides professional services such as recruitment, training, IT services etc, LinkedIn is a platform you should try out for your marketing strategies

Influencer Marketing Strategy for SMEs

This is a way of partnering with popular social media influencers on different social media platforms to advertise your business

Influencers are people that have at least 10k followers on a particular social media platform. Many influencers have over 100k followers and many with over 1M followers

To make use of this strategy, you must look at the influencers operating in your business niche and that their contents and values align with yours

You can approach them and talk about partnership that is, if you have a value to offer in return

Most times, these influencers have pricing plan for advertising on their pages

Video Content Marketing Strategy for SME

Visuals are becoming very important part of social media marketing. Infact that is why Tiktok became so popular in a very short time

Visuals appeal more to people and grab attention

If you want to sell your products and products as SMEs, you should consider creating video contents as Reels and in other formats

As a business owner, you can learn these skills

All the marketing strategies are skills that anyone can acquire in no time. If you want to make use of these strategies in your business, you should enroll in a school like Upschool Africa where you can learn these skills all online at the comfort of your home

They have courses like Digital Marketing, social media management, Facebook and Instagram Ads, Video Editing taught by professionals

You should check them out now to join their next batch